• RIDE AGAIN the world's most advanced racewear,
    blue label radically pushes the boundaries
    of performance, comfort and flexibility
    for unmatched benefits across weight, fit,
    durability and moisture management.
  • armor for the purist technical, race-ready gear with an
    uncomfromised fit, undeniable style, and
    unbeatable value, black label is shift's
    premium racewear offering
  • true to the core shift's all new white label sets out to
    elevate expectations for quality, value and
    style through simplistic innovations that
    give you more of what you need and less of
    what you don't